A British clothing chain called Next is holding an competition to find their next model/spokesperson and the internet is gaming the system trying to get the hottie pictured above to win. Since it appears Roland entered himself in the contest, it doesn't seem to be malicious fun-making directed at a less than model worthy gentleman. Instead, I like to see it as a statement against the false expectations of photoshoped, perfect looking models that fill magazines and billboards. Or maybe I am reading too much into it. Yeah, probably the latter.
Click the image above to read the gizmodo article about it or click here to check out the actual Next page and place your vote for Roland.